Ammonia-free hair color is the new hype in the market of hair color products, as ammonia has been found to have side effects on hair and body. Well, it is a fact that Ammonia-free color is not free of chemicals, as it still contains peroxide that is harmful although not worse, according to the owner of Juan Juan Salon in Beverly Hills. Nevertheless, the owner accepts that ammonia-free color is better.
Experts recommend ammonia-free color for coloring the strands for the first time, adding some shine to natural color without touching the roots frequently, and for covering your first gray. While such a color vanishes slowly each time you shampoo, the shine and feeling simply tend to outshine. It also may not prove to be strong enough to modify the shade and cover 100% grey strands if the texture is coarse. However, these cons are being eliminated by the new improved products such as L’Oreal Professionnel INOA.