Introduced in 2010 as the initial ammonia-free permanent professional hair color, INOA stands for Innovation No Ammonia dye. The celebrity hairstylist and L’Oreal artist Jennifer MacDougall prefers INOA for rich, gorgeous, smooth and shiny hair color. Intended to cause no damage, INOA does work without ammonia. This is because it implements a new technology called Oil Delivery System (ODS).
This technology replaces ammonia by oil molecules for opening the hair shaft meticulously to infuse the dye. The molecules maximize color performance by utilizing little quantity of monoethanolamine or MEA as an alternate alkaline ingredient to ammonia. They also preserve the hair’s lipids after application and gives shinier and softer hair as they were before coloring. This technology ensures amplified hydration and nutrition for six weeks and covers 100% grey hair.
There are almost 60 shades to choose, including the rich and magnetic brunettes, the extravagant reds and coppers, and the sparkling blondes.
Check Loreal INOA products here>>