What is the Technology behind the L’Oreal INOA Products?

Loreal INOA

Loreal INOA

Introduced in 2010 as the initial ammonia-free permanent professional hair color, INOA stands for Innovation No Ammonia dye. The celebrity hairstylist and L’Oreal artist Jennifer MacDougall prefers INOA for rich, gorgeous, smooth and shiny hair color. Intended to cause no damage, INOA does work without ammonia. This is because it implements a new technology called Oil Delivery System (ODS).

This technology replaces ammonia by oil molecules for opening the hair shaft meticulously to infuse the dye. The molecules maximize color performance by utilizing little quantity of monoethanolamine or MEA as an alternate alkaline ingredient to ammonia. They also preserve the hair’s lipids after application and gives shinier and softer hair as they were before coloring. This technology ensures amplified hydration and nutrition for six weeks and covers 100% grey hair.

There are almost 60 shades to choose, including the rich and magnetic brunettes, the extravagant reds and coppers, and the sparkling blondes.

Check Loreal INOA products here>>

How Long Does the Sparkling Color by LOreal INOA 10.21 Hair Product Last?

Loreal INOA hair color

Loreal INOA hair color

LOreal INOA 10.21 is designed to deliver the lightest iridescent ash blonde color in the most beneficial manner. When your strands are treated with this INOA product, they reflect a sublime shine and feel nourished until next hair color treatment. This is regardless of the type of hair you have. The product is ideal for anyone who desires a striking fiber condition and shine, a natural shade, and ideal coverage of 100% white hair.

This ammonia-free, odorless color product employs the technology called Oil Delivery System (ODS2). This technology encloses the hair fiber in a layer of oil and pushes the water-based colorant deeper into the fiber for consistent outcome. It results in smoother texture and more protection from root to tip. You are also ensured of optimized scalp comfort, preservation of natural level of essential amino acids and lipids in hair, and reduced allergic risk. The cream lightens up to three levels.